Alliance IP Networks (AIPNET) began operations on 2000, it was founded by Mr. Walter Guevara, President and CEO of the company, in order to target into the telecommunications market.
Soon, he began to develop several business opportunities for the international call endings, infrastructure and turn-key solutions for different telecommunication companies through all the Americas.
As soon as the company grew they realized that the lack of a strong Brand Identity was stopping them to get to the new phase: the fidelity of customers and eye catching new customers and prospects.

The result of the Company Audit we realized that the team at AIPNET is distinguished by their personalized attention, charisma and simplicity.Something rare to find among the competitors. And that is a very important aspect and Unique Selling Proposition in a complicated and confused terminology market.

Starting with their Iso Logotype and performed a re design to simplify it. The logo concept was already correct and their were already recognized on their markets. So simpicity was the solution, no need of re design.
About logo design, brochures, presentations and all the rest of visual identity the solution was the performing of a minimalist and colorful design system to reinforce the simplicity and the "easy speech" that distingused them, and the colorful scheme palette based on the trends of the middle american markets.