The Unique Selling Proposition (USP) is the Brand Value Proposition which as the name says itself, is what the brand offers to in terms of VALUE to the customer.

What is that your brand will offer to customers to make them choose yours and not the competitors one.

Is the process to create an image or identity in the minds of the company target market for its product, brand, or organization.
The target position means deciding on the target image of a brand and how the consumers should compare it to other competitive brands.
The way to stand out your company in a chorus of market competitors ... that´s positioning.

The strategy process in which we decide the best name for a product & service or company.

It speaks of the personality, the quality, the essence of your company and your products and services. It has to be easy to understand and its pronunciation should get across languages and more likely to be remembered.